Cory Doctorow, Canadian journalist and co-editor and of the off-beat blog Boing Boing, is a activist in favor of liberalizing copyright laws and a proponent of the Creative Commons Nonprofit organization for expanding the range of creative works available for others to build on legally and to share Doctorow and others continue to write prolifically about the apocalyptic changes facing Intellectual Property in general and the music industry in specific.
In this article, we will explore the cataclysm facing US Industry through the portal, the example of the music industry, a simple industry However, in the simplicity of this example, we may find some lessons that apply to all industries djpunjab.
In his web-article, “The Inevitable March of Recorded Music Towards Free,” Michael Arrington tells us that music CD sales continue to plummet alarmingly. “Artists like Prince and Nine Inch Nails are flouting their labels and either giving music away or telling their fans to steal it … Radiohead, which is no longer controlled by their label, Capitol Records, put their new digital album on sale on the Internet for whatever price people want to pay for it. ” As many others have iterated in recent years, Arrington reminds us that unless effective legal, technical, or other artificial impediments to production can be created, “simple economic theory dictates that the price of music [must] fall to zero as more ‘competitors’ (in this case, listeners who copy) enter the market. ”
Unless sovereign governments that subscribe to the Universal Copyright Convention take drastic measures, such as the proposed mandatory music tax to prop up the industry, there was virtually no economic or legal barriers, In response, artists and labels will probably return to focus on other revenue streams, and will, be exploited. Specifically, these include live music, merchandise, and limited edition physical copies of their music.
According to author Stephen J. Dubner, “The smartest thing about the rolling stones under Jagger’s leadership is the band’s workmanlike, corporate approach to touring.The economics of pop music include two main revenue streams: record sales and touring profits. ) unpredictable; and b) divided up among many parties. If you learn how to tour efficiently, meanwhile, the profits – including not only ticket sales but also corporate sponsorship, t-shirt sales, etc., – can be staggering You can not control how much records you sell. (“Mick Jagger, Profit Maximizer,” Freakonomics Blog, 26 July 2007).
In order to get a handle on the problems, we turn to the data most relied upon by the industry. This data comes through Neilsen SoundScan which operates for information and tracking sales. SoundScan provides the official method for tracking sales of music and music video products throughout the United States and Canada. The company collects data on a weekly basis and makes it available every Wednesday to subscribers. These include executives of record companies, publishing companies, music retailers, independent promoters, film entertainment producers and distributors, and artist management companies. Because SoundScan provides the sales data used by Billboard, the leading trade magazine, for the creation of its music charts, this role effectively makes SoundScan the official source of sales records in the music industry.
What are you? According to Neilsen Soundscan, “In a fragmented media world where technology is reshaping consumer habits, music continues to be the soundtrack of our daily lives. According to Music 360 2014, Nielsen’s third annual in-depth study of the tastes, habits and preferences US music listeners, 93% of the country’s population listens to music, spending more than 25 hours per week in tuning in their favorite tunes. ”
For most Americans, music is the top form of entertainment. In 2014 survey, 75% of respondents said that they are actively selected to listen to other media entertainment. Music is part of our life throughout One fourth of music listening takes place while driving or riding in vehicles. Another 15% of our weekly music time
It has become no surprise over the past five years that CD sales has diminished while download listening and sales have increased. Bob Runett of Poynter Online comments, “Start waving the cigarette lighters and swaying side to side – the love affair between music fans and their cell phones are getting more intense.